AOG, LLC d/b/a TruFood Manufacturing, a snack food contract manufacturer, backed by AUA Private Equity Partners, LLC, announced the acquisition of Simply Natural Foods, a leader in the better-for-you co-manufacturing segment. As part of the integration, Simply Natural Foods will operate as TruFood going forward and will be led by TruFood's President, Ted Schouten, and CEO, Pete Tsudis. Abe Brach, president and CEO of Simply Natural Foods, will be departing in the coming weeks to pursue his other business endeavors. Financial details of the transaction were not disclosed.
The acquisition of Simply Natural Foods complements the TruFood brand and expands its position in the growing nutritional bar and better-for-you chocolate moulded snacking segment. Established in 1992, Simply Natural Foods develops and produces nutrition bars and confections for leading food brands. Simply Natural Foods has 200 employees and is headquartered in Commack, NY.