Schwan’s Consumer Brands, Inc. — a subsidiary of Schwan’s Company — will launch five new products under the Red Baron®, Freschetta®, Edwards® and Pagoda® brands by October 2020.
New Products – Summer / Fall 2020
• Red Baron® Pizza Melts introduced the taste of pizza sandwiched between two slices of crispy toast that’s ready in minutes from the microwave. Red Baron® Pizza Melts come in three flavors – Pepperoni, Supreme and Four Cheese.
• Red Baron® Stuffed Crust Pizza will launch this fall featuring a crispy, golden-brown crust stuffed with melty mozzarella cheese in a unique and fun rectangle shape. With three flavors — Pepperoni, Four Cheese and Meat-Trio® — consumers can enjoy the crust that tastes as good as the pizza.
• Freschetta® Thin Crust Pizza launched this summer featuring a flavorful crust that bakes to crispiness. It is available in three varieties — Premium Pepperoni, Five Cheese and Garden Veggie.
• Pagoda® snacks answered consumer’s desire for flexible snacking options with the launch of its Pagoda® Vegetable Egg Rolls. As the category leader in chicken and pork egg roll varieties, Pagoda® is positioned to provide consumers with the same quality they have grown to love, now in a new approachable yet desired meatless variety.
• Edwards® desserts launched its new Edwards® Signatures line elevating the brand experience for consumers. As part of the new line, it also debuted two fruit-forward desserts — the Edwards® Peach Crème Pie and Edwards® Caramel Apple Crème Pie. These are considered true innovation to the frozen-pie category as these include a REAL layer of fruit and don’t require baking.
Frozen Category Growth during Pandemic
Frozen pizza, Asian snacks and desserts categories are growing over the course of 2020, with more consumers eating at home. According to IRI Data, in the last four weeks leading up to April 19, 2020, the total frozen category grew by 33.1 percent, and these trends continue. 1
Frozen-pizza category is up 24.9% in dollar sales year to date. 1
Frozen Asian-food category is up 51.8% in dollar sales year to date. 2
Frozen-pie category is up 14.6% in dollar sales year to date. 3
1IRI Market Advantage Custom Frozen Pizza Database
2IRI Market Advantage; Asian Product Aggs
3IRI Market Advantage Pie Product Aggs