The consumer-packaged goods (CPG) sector has long failed to represent the makeup of today's US population, specifically Black, Indigenous, People of Color (BIPOC) who support and fuel the category. Looking to promote positive, long-lasting change, Ibraheem Basir, Founder and CEO of A Dozen Cousins, started Project Potluck as a first-of-its-kind organization to help BIPOC thrive in the CPG industry by tackling the inherent bias in hiring, networking gaps, lack of access to capital for diverse founders and more. Joining Ibraheem as Founding Board Members are Ayeshah Abuelhiga, Founder and CEO of Mason Dixie Foods, and Arnulfo Ventura, CEO of Beanfields, who are coming together to improve access and representation in the space.
Created with the intention of providing BIPOC with opportunities and resources for learning and growth in the CPG sector, Project Potluck will launch with three key pillars: a year-long mentorship program, monthly community building events and a best-in-class digital community.
Year-Long Mentorship Program: Project Potluck members will have the unique opportunity to match with industry veterans who will provide guidance, motivation, and support while sharing intel about the CPG industry. Mentors will include individuals from verticals ranging from sales to marketing, operations to finance, investors, and CEOs, and provide a specialized experience for mentees based on their interests.
Monthly Community Building Events: Members will have the opportunity to network with industry insiders during monthly digital events. Established CPG leaders will share their knowledge and experience, creating a space for dialogue and learning.
Best-In-Class Digital Community: This platform will allow members to share news and make themselves visible to hiring managers, recruiters, and event organizers looking to identify and connect with a diverse pool of candidates.