KidsLuv, the Vitamin Enhanced, zero sugar kids’ beverage, announced it is raising funds through an SEC-regulated crowdfunding campaign on, which is an equity crowdfunding platform in the US. KidsLuv is the first product from The Luving Company which was established in 2018 by a mother of three, Ashi Jelinek, and is a female-founded and minority-owned business based in Los Angeles. 

KidsLuv is a functional kids’ beverage with zero sugar and Certified Vegan vitamins and minerals, and is currently available in three flavors: Peach Me, I’m Orange; Flying Fla-Mango and Starstruck Coconut. All three flavors have zero sugar, only 10 calories and 2g carbs, essential Certified Vegan vitamins and minerals in each serving, and are 100% clean labeled, Certified Non-GMO, Vegan, Kosher and Gluten-free, and packaged in an 8oz recyclable, resealable, straw-free drink carton. 

At a time when health is paramount, KidsLuv is centered between two distinct markets: the children’s beverage market and the children’s pediatric supplements market, with a combined market size of over $2.7B (Newsweek, “The Big Problem With Children's Vitamins and Supplements,” and UConn Rudd Center “Children’s Drink F.A.C.T.S. 2019”.)