Southeastern Mills, makers of Better Than Bouillon® and Louisiana Brand Hot Sauce™ — and a major supplier to the food service industry — have announced a complete rebrand to Summit Hill Foods, effective immediately. The extensive rebranding initiative is the result of a year-long effort that includes the new company name, brand manifesto, company logo and corporate and foodservice websites.
Peter Hjort, president of the newly branded Summit Hill Foods, cited the need for a name that more closely aligns with the company's ambitious goals and global reach as the primary reasoning behind the rebranding effort.
The new brand identity for the fourth-generation family company is the result of a highly collaborative process and pays homage to the company's heritage and historic roots while highlighting their commitment to serving customers on global scale, without the limiting geographic perception of their former name.
Summit Hill Foods' consumer business will maintain the brand names consumers know today, including the Southeastern Mills-branded mixes. Foodservice customers can expect all custom solutions to shift under the Summit Hill Foods brand, including products from the recently acquired JMH business.