OREO is letting customers customize cookies.

The company unveiled an online experience to empower fans to design OREO cookies with OREOiD.
The OREOiD process is simple: STUF it, DIP it, DESIGN it, and PACK it.

• On OREOiD, fans can design their OREO cookies including selecting from eight creme colors, dipping cookies in either milk or white fudge, choosing from eight sprinkle colors, customizing with an image or text, and selecting packaging.
• Fans also have the option to purchase cookies without a design and simply stuff their cookies with the creme color of their choice.
• With the option to upload images and/or text to appear on the outside of their cookies.