Chips Ahoy! cookies, Reese's and Hershey's – teamed up to show consumers how some sweet snacks are happier together. Introducing the new favorite cookie mashups: Chips Ahoy! made with chunks of Hershey's Milk Chocolate and Chips Ahoy! made with mini Reese's Pieces candy are available on-shelves now at major retailers nationwide.
For peanut butter flavor lovers, Chips Ahoy! made with mini Reese's Pieces merges a crunchy Chips Ahoy! cookie with the sweet peanut buttery candy of mini Reese's Pieces, creating a peanut-buttery experience. For chocolate lovers, Chips Ahoy! made with Hershey's Milk Chocolate combines the smooth, sweet taste of milk chocolate with the classic Chips Ahoy! cookie. Whatever your preference, Chips Ahoy! made with Hershey's Milk Chocolate or mini Reese's Pieces, provides the best of both worlds.
With the introduction of these collaborations, Chips Ahoy! is reintroducing another classic: its spokes-cookie, Chip. Chip, an animated optimist, is set to return to the brand after six years, appearing in TV and digital advertising to introduce the collaborations. The brand is also promoting the new flavors on TV, in its social channels, in mashup-style content with top online creators, and in-store.
Chips Ahoy! made with Hershey's Milk Chocolate and Chips Ahoy! made with mini Reese's Pieces have a SRP of $2.95.