Plants Used as Food and Medicine Continue to Intertwine

Assaults on physical and mental health are compounding the toll already taken on an aging yet active population

PulpCulture.4 — Stressful times are driving a surge in consumer demand for herbals, florals, mushrooms, and other botanical ingredients.

PHOTO COURTESY OF: Pulp Culture Co. (www. pulpculture.la)

Mankai-Introduction — Research not only is supporting traditional botanical lore but uncovering new benefits, like duckweed being the only known plant source rich in bioavailable vitamin B12.

PHOTO COURTESY OF: HINOMAN, LTD. (WWW.HINOMAN.COM)

Hydralite — Sales of elderberry extracts, promoted for suspected antiviral capacity, shot up during the 2020 coronavirus pandemic, with growth expected to continue well into 2021.

PHOTO COURTESY OF: HYDRALYTE, LLC (WWW.HYDRALYTE.COM)

Frutarom-Health-NutraT — Whole-plant investigations are discovering bioactive components throughout plants already known to bear benefits in other parts.

PHOTO COURTESY OF: FRUTAROM HEALTH/IFF, INC.(WWW.FRUTAROM.COM)

December 17, 2020

Kerry Hughes

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BNP Media Owner & Co-CEO, Tagg Henderson

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Kerry Hughes, MS, principal for EthnoPharm, is an ethnobotanist, herbalist, and author with a 20-year record of success in natural product development. EthnoPharm specializes in global natural product development and education, innovative product formulation, and nexus-of-market opportunity identification. Hughes is driven by a "tenacious fascination with the potential health-enhancing role plants can play." With a focus on ethnobotanical discovery and strategic innovation, Hughes and EthnoPharm continue to expand the boundaries of new natural product development, catalyze applied phyto-product breakthroughs, and bring to market new, efficacious, and profitable products that not only heal people but help protect the threatened global biodiversity.

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