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Home » Plants Used as Food and Medicine Continue to Intertwine
Better for You2021 Food and Beverage TrendsBotanicals
2021 Predictions: BOTANICALS

Plants Used as Food and Medicine Continue to Intertwine

Assaults on physical and mental health are compounding the toll already taken on an aging yet active population

PulpCulture.4

Stressful times are driving a surge in consumer demand for herbals, florals, mushrooms, and other botanical ingredients.

PHOTO COURTESY OF: Pulp Culture Co. (www. pulpculture.la)

Mankai-Introduction

Research not only is supporting traditional botanical lore but uncovering new benefits, like duckweed being the only known plant source rich in bioavailable vitamin B12.

PHOTO COURTESY OF: HINOMAN, LTD. (WWW.HINOMAN.COM)

Hydralite

Sales of elderberry extracts, promoted for suspected antiviral capacity, shot up during the 2020 coronavirus pandemic, with growth expected to continue well into 2021.

PHOTO COURTESY OF: HYDRALYTE, LLC (WWW.HYDRALYTE.COM)

Frutarom-Health-NutraT

Whole-plant investigations are discovering bioactive components throughout plants already known to bear benefits in other parts.

PHOTO COURTESY OF: FRUTAROM HEALTH/IFF, INC.(WWW.FRUTAROM.COM)

PulpCulture.4
Mankai-Introduction
Hydralite
Frutarom-Health-NutraT
December 17, 2020
Kerry Hughes
KEYWORDS adaptogens / ashwagandha / echinacea / gut health / matcha / superfruit
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Recent Articles by Kerry Hughes

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Kerry hughes
Kerry Hughes, MS, principal for EthnoPharm, is an ethnobotanist, herbalist, and author with a 20-year record of success in natural product development. EthnoPharm specializes in global natural product development and education, innovative product formulation, and nexus-of-market opportunity identification. Hughes is driven by a "tenacious fascination with the potential health-enhancing role plants can play." With a focus on ethnobotanical discovery and strategic innovation, Hughes and EthnoPharm continue to expand the boundaries of new natural product development, catalyze applied phyto-product breakthroughs, and bring to market new, efficacious, and profitable products that not only heal people but help protect the threatened global biodiversity.

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Botanicals Keep Growing in Food Product Development

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