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Made with powerful ingredients such as ashwagandha, chlorella, and collagen peptides, Roundhouse Provisions Morning Kick is a strawberry lemonade flavored drink to support healthy digestion, energy levels, overall wellness for your body, and a balanced mood.
With high potency vitamin C in each new product, consumers are being provided more options for immune health support*. They can experience the goodness of botanicals when they incorporate the new Ashwagandha or Apple Cider Vinegar product within their wellness routine.
The new tonic claims to promote deep relaxation, calm nerves, and brighten one’s mood with the use of herbs and shrubs like ashwagandha, chamomile, lemon balm, L-Theanine, and most notably, kava-kava.
Atlas Bar®, a protein bar developed to support both physical and mental wellness, added three plant-based flavors to its offering of zero-added-sugar, keto-friendly protein bars made of clean, high-quality real-food ingredients.
The pandemic has exacerbated the level of stress a consumer faces on a day-to-day basis and their attention to emotional wellbeing and stress support have accelerated in the ever-changing COVID era. As a result, many people are turning to vitamins and supplements to support their mental health. As such, vitamins & supplements saw 43% year over year growth on Amazon.
To keep up with ever-changing global health protocols and guidelines, consumers have incorporated more healthy habits that might now become true behavior patterns
In 2021, brands paid attention to the movement towards healthier habits. This translated to fortification and adding ingredients; or conversely, removing some maligned ingredients.
"Health-conscious individuals generally choose to supplement with vitamins and minerals each day for various reasons, either they have a known deficiency, they have nutritional gaps in their diet, or they like having that extra insurance for their health and wellness goals," said Bryon McLendon, Nutrishop founder and CEO.
The new line contains four varieties: Energy, Focus, Immunity and Calm. Smpl simplifies the way consumers access superfoods by eliminating powders and pills in exchange for a healthy product that is available on the go.
Beverage makers appeal to consumers with products that contain vitamins and minerals, protein (plant or dairy), botanicals, tea, tea extracts, probiotics, prebiotics, and fiber
Today’s consumers are rarely satisfied with just a thirst-quenching drink when they crave a beverage. They’re seeking healthful extras that target everything from immunity to mood issues, from energy to meal replacement. And of course, they want plenty of flavor with few calories.