Wellness brand HUM Nutrition launched its latest product CALM SWEET CALM™, a vegan gummy formulated with ashwagandha root and L-theanine to reduce and control symptoms of stress.

Recent events have not only driven consumers to seek ways of staying healthy but pulled the mental health side of mind-body wellness to the forefront. The stress of having lives and routines (and incomes) disrupted, illnesses threatening or even invading the family, and social isolation has led to an unprecedented 40% of US adults reporting that they’re struggling with mental health problems.

Orgain launched Orgain Superfoods + Immunity Up! ™ nutrition powder in Honey Crisp Apple flavor at Costco clubs. The organic, immune-system-supporting powder offers 50 organic superfoods, including a hand-selected immunity blend featuring ingredients like apple cider vinegar, ashwagandha and reishi mushrooms, amla fruit, organic kale, chia, and blueberries, that work to support vitality and immunity.

Elements will launch with four functional and tasty flavors to support consumers through the highs and lows of each day; Vitality, Focus Calm, and Sleep are formulated with powerful doses of adaptogens.

Teeccino herbal coffees and teas contain high quality, non-GMO, organic ingredients and prebiotics, without any artificial flavors, preservatives, chemicals or stimulants. The product aims to meet the needs of those who want rich, bold flavor without the effects of caffeine and acidity.        

Made with real, ethically sourced ingredients, these balanced REBBL Keto Elixirs deliver macros that adhere to the recommended ratios for a lifestyle in ketosis. Each bottle offers 75% fats from coconut medium chain triglycerides (MCTs), 20% plant-based protein, and 5% net carbohydrates.

A Star is Born is one of Innova Market Insights Top Ten Trends for 2020 (number 8), highlighting how the food industry continues to experiment with novel and unusual ingredients in order to move them into the mainstream. This trend is driven by rising consumer familiarity and acceptance of their roles and potential benefits.