Coca-Cola® with Coffee recently made its debut. The innovation creates the new “refreshment coffee” category with a proposition that “sips like a Coke and finishes like a coffee” – giving Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine.
Coca-Cola with Coffee and Coca-Cola with Coffee Zero Sugar bring together a Coca-Cola taste infused with Brazilian coffee. Coca-Cola with Coffee is available nationwide in three signature flavors – Dark Blend, Vanilla and Caramel – and its zero-sugar counterpart comes in Dark Blend and Vanilla. All varieties are shelf-stable and contain 69mg of caffeine per 12oz can. They will be available in the ready-to-drink (RTD) coffee aisle.
As the brand team continued to learn from consumers, zero sugar was identified as an innovation opportunity. The team worked with R&D to create Coca-Cola with Coffee Zero Sugar - Dark Blend and Coca-Cola with Coffee Zero Sugar - Vanilla.
Coca-Cola with Coffee is the latest creative extension of the Coca-Cola Trademark in the United States, following the rollouts of Coke Energy/Coke Energy Cherry, Cherry Vanilla Coke, Orange Vanilla Coke (and their zero-sugar counterparts). The innovation also is the latest output of the company’s “lift and shift” strategy to scale successful beverage innovations from market to market via an experimental, test-and-learn approach.
The US is the 50th market to launch Coca-Cola with Coffee, which was first piloted in Japan in 2018. Each country (the US is no different), tailors the Coca-Cola With Coffee recipe and packaging mix to meet local tastes.
Research shows that consumers are more open to trying new category-crossing drinks like Coca-Cola with Coffee, which push Coca-Cola into uncharted territory while staying true to its core values. In preliminary consumer testing, more than 80% of consumers who tried Coca-Cola with Coffee said they would buy it. Retail customers are equally excited to stock the new offering.