Coca-Cola Georgia Peach, Coca-Cola California Raspberry
With new flavors, the company hopes to capitalize on the growing popularity of craft sodas
Coca-Cola introduced two new varieties including Coca-Cola with peach flavor sourced from peaches grown in Georgia and raspberry flavor sourced from raspberries grown in California. Coca-Cola Georgia Peach and Coca-Cola California Raspberry are available in 12-ounce glass bottle singles or four-packs. The company hopes to capitalize on the growing popularity of craft sodas and build on the success of Coca-Cola from Mexico, which the company began importing into the US in 2006 and has posted solid growth ever since.
Coke’s R&D team worked with nearly 9,500 consumers and explored more than 30 flavor options, mostly rooted in fruit, for what would be the brand’s first flavor innovations since Vanilla Coke in 2002. The bottle and package designs reinforce the local, craft-inspired personality of the new beverages. Coca-Cola Georgia Peach and Coca-Cola California Raspberry both tested well with consumers and could help recruit new drinkers into the trademark, according to the company.