Diana Food announces the launch of a range of Organic and Animal Welfare Poultry solutions specifically developed to meet the rising demand for ethical food and drink among consumers around the world.

Available now, these versatile products can help food formulators create their own taste signature. The ingredients can add a boiled or rotisserie note; a fatty, juicy meat note; or greater umami to their creations. This new line also has performance benefits in terms of solubility, turbidity and mouth feel.

Diana Food’s range of chicken products comprises two types of ingredients. Organic solutions with organic hen broth and hen bone broth in both liquid and dehydrated forms; organic hen meat powder and organic hen fat. 

In the Animal Welfare offer, products include liquid and dehydrated free range chicken extracts; free range hen meat powder and free range chicken fat.

Diana Food sources its fresh chicken materials close to their factory and raised by farmers in an ethical environment. The process valorizes every part of the chicken to minimize waste across the value chain. All processing uses kitchen-like processing techniques, resulting in non-allergenic, clean label products that are free from monosodium glutamate (MSG), yeast extracts, colors and added hormones. They also offer convenient storage conditions in ambient temperatures with a shelf life of greater than 12 months.

“Diana Food has a legacy of expertise in sourcing the best poultry raw materials and with this new range of products, we can deliver tasty ingredients that will enhance and improve a food manufacturer’s perception of being an ethical, positive driver of consumers’ trust,” says Antoine Coursault, Chicken & Meat Product Line Director at Diana Food.

Consumer survey data (1,2) show that ethical claims mean different things to different people. For example, 56% of consumers in France purchase organic products because they perceive them to be healthier than conventional products, while 69% of Spanish consumers see organic food production as being good for the environment. Among Canadian consumers, 70% would be willing to pay more for meat that comes from humanely treated animals. Further data suggests that some consumers believe poultry produced in an environmentally friendly manner tastes better and is a healthier addition to their diet.

“It is clear that animal welfare remains an influential issue in the meat and poultry category, as consumers are becoming more and more concerned about intensive animal farming and the conditions in which animals are reared, transported and slaughtered,” adds Julie Le Guyader, Chicken & Meat Product Manager. “The suffering caused by animal confinement or overcrowding, plus extensive use of antibiotics and hormones, are hot media topics that shape consumer attitudes.”

Sources: 

1 Mintel, “A year of innovation in meat & poultry”, 2020
2 Mintel, “Organic food & drink in post-COVID-19 Europe”, 2020

About Diana Food:

Diana Food offers a large range of natural ingredients to the food, beverage, baby food and dietary supplement industries. It provides its customers, across 90 countries, with innovative, natural and sustainable solutions, making life tastes and feels better for millions of consumers around the world.

With a 30-year experience in sourcing excellence, Diana Food's team of in-house agronomists carefully selects raw materials and applies best-in-class sustainable sourcing practices, to capture the highest natural properties of conventional and organic fruit, vegetables, meat and seafood.

Aiming to access the freshest raw materials, while minimizing environmental footprint, Diana Food relies on 11 industrial sites in Europe, North America and Latin America located closest to the source. Gentle industrial processes and technological know-how enable Diana Food to deliver clean label solutions & standardized nutritional actives. Food safety, highest quality standards, and traceability can thus be guaranteed, ensuring trust all along the value chain and helping customers to win with superior taste performance, health benefits, sensorial experience and food preservation results.

Diana Food is part of Symrise Nutrition, which encompasses ADF/IDF, Diana Pet Food and Diana Aqua as well as Probi. 

www.diana-food.com