Sir Kensington's, best known for making premium condiments and dressings, has revamped its polyethylene terephthalate (PET) plastic bottles. The new packaging not only gives the brand an iconic shape within the condiments landscape, but it also pushes the brand closer to its sustainable packaging and sourcing goals.
Sir Kensington's has a publicly stated packaging goal to achieve 100% recyclable and 100% recycled content in rigid plastics and fiber by 2022. With the new packaging designs rolling out, the brand is now at 24.1% in its rigid plastics goal and 84% in its fiber materials.
Concurrently, Sir Kensington's was also able to upgrade all the eggs in its supply chain to be Certified Organic. While maintaining their Certified Humane© Free Range commitment, it has raised the bar for themselves to a higher standard egg. This move is part of the brand's broader sourcing strategy to double the volume of Certified Organic ingredients by 2023. With the organic egg transition, the company has increased its investment in organic ingredients from a volume of 15.7% to 19.4%.