REAL FOOD FROM THE GROUND UP, Snacks with a Plant-Based Twist, is upping its game just in time for spring, with the launch of a new vegetable base and cracker innovation. Purple Carrot Crackers are available at retailers nationwide including Whole Foods Market and online at and on Amazon.

Purple Carrot is the newest veggie to the REAL FOOD FROM THE GROUND UP® crew and one that has been growing roots for a while. Just as crunchy and tasty as the orange version, but made with real purple carrot.

The crackers are available in two flavors: Sea Salt and Ranch, with a SRP of $3.99 for a 4oz box.