Natural Alternatives International, Inc., an international leader in custom contract nutritional supplement manufacturing for over four decades, announced Sherri Balzer has joined as business development manager, health & wellness. She will guide growth in the Health and Wellness sector through the development and management of clients and strategies for CarnoSyn® Brands. 

As Health & Wellness Business Development Manager, Sherri Balzer is responsible for overseeing the implementation of business objectives for sales, marketing, and business development strategies and for providing critical insight to make strategic decisions in the pursuit of long-term business value. In her new role, Ms. Balzer will work closely with all stakeholders, building strategic partnerships as she strives to increase revenue, profitability, and market share of the CarnoSyn® brands. 

Sherri Balzer has more than twenty-five years’ experience in the health and wellness industry, most recently as Sales Director at Kb Pure Essentials, and as Sales Director at Cultivate. Sherri was also founder and principal of Sky Inc. and Balance Health Naturally. She attended University of Tennessee, Knoxville, earning a Bachelor of Science degree in Sales & Marketing, and became a Certified Nutrition Consultant and Clinical Nutritionist at Trinity College of Natural Health.