Michael Freitas Finete has taken the helm as president and chief executive officer of SupHerb Farms, an agriculture-based business specializing in the production of individually quick frozen (IQF) herbs, specialty vegetables, purees and globally-inspired culinary pastes and blends for foodservice operators and food manufacturers.

Finete has more than 25 years of experience in the global food industry. Most recently, Finete served as general manager at Sensient Natural Ingredients LLC. Prior to this position, he was a founding partner and general manager of Santo Amaro Foods and served as general manager of Advance Impact SAS. Finete began his career with General Mills, HJ Heinz and Samsung working in international sales and marketing, business development as well as procurement. Finete earned his master’s degree in International Marketing from the University of San Diego and his bachelor’s degree in Management Science from the University of California in San Diego. He has dual citizenship in the United States and Portugal and is fluent in English, Portuguese and Spanish.

SupHerb Farms was founded in 1992 in the heart of California’s San Joaquin Valley and celebrates its 30th anniversary this year. The company specializes in a flash-freezing process done within hours after the herbs and vegetables are harvested. SupHerb Farms began by growing and harvesting freeze dried and IQF chives and thus the logo reflects the vibrant colors of chive blossoms.