Leading innovation agency Sterling-Rice Group named Daniel Carpenter to the newly-created position of managing director – culinary at the fast-growing agency. Carpenter is joining SRG from Nextbite, a national virtual kitchen company where he served as vice president – culinary. 

The hire marks a move by SRG to expand the services of its pioneering culinary group which has built a world-class capability in innovation, recipe development, concept and protocept development, menu strategy and optimization, and culinary trend forecasting. It brings these services to a wide range of clients in CPG, restaurant, retail and foodservice. 

Carpenter brings broad and deep experience to SRG as a trained attorney, chef, principal of a culinary consultancy and most recently vice president – culinary at Nextbite, a national virtual kitchen company. He has also been a longstanding member of SRG’s renowned Culinary Council, a group of elite chefs, food scientists, authors and restaurateurs who consult with the agency on food trends that inform its work for clients.