Ciranda, a leading supplier of certified organic, non‐GMO and fair‐trade food ingredients, welcomed Don Trouba as director, go-to-market. In this newly created role for the organization connected to its long-term strategy, Trouba will oversee Ciranda’s marketing, product innovation and sustainability teams.

Known for his strategic business insight, creative solutions, and compelling storytelling, Trouba brings considerable experience to Ciranda. His career path has woven through both the food ingredient and advertising industries. In his most recent role at Ardent Mills, Trouba led go-to-market for its specialty products division with responsibility for marketing and sales of its ancient grains, heirloom wheats, and product innovations.