Florida Food Products (FFP), a leader in clean label food and beverage ingredient solutions, recently added a new “Insights Report” to the company’s website. The free download titled, “Harness the power of plants to clean up your processed meat labels,” shares results of FFP’s latest proprietary consumer research.

“Our latest Insights Report is based on multiple sets of proprietary consumer research, that explored the consumer sentiment around both clean label and non-clean label prepared and packaged meats,” said Jenna Callahan, Marketing Coordinator, FFP. “This research really helps shed light on how consumers define clean label, which ingredients they view as artificial, which claims they are seeking on labels and the factors that affect purchases. We are excited to share this research and hope it will help our meat and poultry processing partners better identify opportunities in the market.”

With clean label ingredient sales projected to reach $51.1 billion by 2024 at 6.75% annual growth, and the potential for that figure to rise even higher due to how COVID-19 influenced the previous years’ purchasing patterns, FFP has insights into how to drive greater packaged meat product sales.

FFP’s Insights Report is designed to help the meat and poultry industry learn more about what consumers are craving and offers natural solutions that make it possible to create the cleaner label that many of them seek out. Proprietary consumer research highlights:

•  What consumers want from clean label meat products
•   What factors drive intent to purchase
•   What factors and ingredients reduce intent to purchase
•   Which benefits are consumers willing to pay more for
•  How you can improve the performance of meat products in a natural way

New Solutions
Ultimately consumers are seeking out meat products that offer value without artificial ingredients on the label. This presents an incredible opportunity for manufactures to capitalize on the higher profit margins for clean label meats versus conventional packaged meats.

“Many manufacturers want and need to compete in this clean label space yet struggle to find an alternative that delivers protection and performance results,” said Callahan. “VegStable® Plus is an ideal natural alternative to undesirable ingredients that doesn’t compromise on protection or performance. Our easy-to-use, drop-in ingredient solution makes it possible to achieve a clean label while also creating a better overall eating experience with improved texture, juiciness and flavor.”

VegStable® Plus from FFP is a functional, natural solution that delivers optimal meat protection and performance. This plant-powered, clean label solution helps meat processors replace artificial and synthetic ingredients such as starches, gums, phosphates and carrageenans. Key benefits include:

•  Enhances juiciness, flavor, and texture
•   Protects flavor while maintaining shelf life
•   Maintains yield
•   Labeled simply as “rice bran extract”

FFP’s team of experts are ready to help manufacturers bring the best meat and poultry products to market faster. With a wide portfolio of ingredients, FFP offers real solutions to make delicious and nutritious food and beverage products that will keep your customers coming back for more.

Download the full Insights Report.

Find out more about how FFP performance and protection solutions can help you deliver better natural meat products.

About FFP 
Florida Food Products, Inc. (FFP) has offered a portfolio of healthy, naturally sourced plant-based food and beverage ingredient solutions for over 65 years. Based in Eustis, Fla., FFP has extensive manufacturing capabilities including extraction, fermentation, drying, and blending technologies, with vegetable juice concentrate production facilities in Florida, flavor creation and production in Melville, NY and premium brewed tea, coffee and botanicals in John’s Creek, Ga. Today, FFP is committed to providing innovative clean label solutions that naturally provide exceptional food protection, flavor, color, texture, and yield improvement for a variety of applications, including processed and cured meat, beverages, plant-based, health and wellness, culinary, and pet nutrition. FFP believes in improving the food and beverages we eat and drink with ingredients from nature that work.

Learn more about how FFP’s natural ingredients can help elevate your next food or beverage while meeting the needs of today’s and tomorrow’s consumer at www.floridafood.com.