Bell Flavors & Fragrances, Inc. (Bell) announced a series of promotions to senior leadership positions at its headquarters in Northbrook, Ill. The updates include the promotion of Megan Paul to sensory scientist, the promotion of Noor Abo Alzahb to the position of sales project manager, and the promotion of David Banks to senior marketing director.

Megan Paul has been promoted to the role of sensory scientist at Bell’s headquarters in Northbrook, Ill. In her new role, Paul will lead sensory work for all flavor technology and internal formula management projects. She will also continue leading flavor panels to support key flavor and product development efforts.

During her tenure at Bell, Paul has demonstrated strong drive for results and commitment to the sensory consumer science discipline. Key accomplishments include strategic leadership of sensory panels for FMP label requirements and select formula management projects. Paul also proved instrumental in efforts to increase efficiencies in panel set up and created SOPs for lab processes. She is now a subject matter expert in Compusense and R Software and on track to complete her Graduate Certificate in Sensory and Consumer Science by end of 2022.

Noor Abo Alzahb has been promoted to the position of sales project manager, based out of Bell’s Northbrook headquarters. In this role, Abo Alzahb will be responsible for management and growth for a segment of customer accounts as well as processing incoming requests for potential customers by screening website and telephone inquiries. She will continue to improve the Bell Flavors & Fragrances customer experience through process improvements and working directly with the flavor and fragrance sales teams to streamline work flow. Another key responsibility consists of developing relevant reporting. Consequently, her efforts will continue to improve sales activity and win rates. Additionally, Abo Alzahb will be engaged in Sales Team projects including support for large group meetings and improving the customer experience.

Since joining Bell in 2019, Abo Alzahb has been working as an administrative lab assistant in flavors. She commands extensive understanding of Bell customer and project systems that will prove key in her new role. Prior to Bell, Abo Alzahb worked in positions with a strong focus on customer experience.

David Banks has been promoted to the position of senior marketing director in Bell’s Northbrook headquarters. His role on the marketing team is pivotal to creating and executing new concepts, business models and channels to drive Bell’s position as an innovation leader in the flavors and fragrances industries. In this role, he will plan marketing and branding objectives, analyze market trends and recommend marketing and business development strategies, overseeing advertising, press releases, email and social media campaigns and strategies.

Since joining Bell three years ago, Banks has led marketing projects with a significant cross-functional collaboration. He has secured a depth in understanding the Bell customer and the marketplace and has developed partnerships with key talent at Bell to help our customer determine and realize their current and future needs.