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Home » Keywords » food marketing

Items Tagged with 'food marketing'

ARTICLES

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IRI Names Google Executive, CPG Advertising Leader as Next President and CEO

Kirk Perry to take on new role in mid-May
March 31, 2021
No Comments
IRI®, a fast-growing, innovative, global provider of technology, data, and predictive analytics for the consumer, retail, and media sectors, announced the appointment of Kirk Perry, Google’s president of global client & agency solutions, as president and CEO and a member of its board of directors, effective May 17, 2021. Perry succeeds Andrew Appel, who has successfully led a transformation of IRI for nearly a decade. Appel will remain an advisor to the company and member of the board of directors.
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Advice for Pitching a New Foodservice Product

Ensure success by doing your homework regarding customer needs and strategies
Jeff Miller
March 29, 2021
No Comments
Although there may be a pandemic-related slowdown, there’s no stopping new product development targeted at the commercial and non-commercial foodservice sectors. To help readers with new product development strategy, Prepared Foods asked Jeff Miller, founder and CEO of Cutting Edge Innovation, to create a thought leadership series connecting R&D strategy to foodservice sales. Cutting Edge Innovation advises on foodservice strategy, sales, business development, and innovation. Miller also created an online course, “Turbocharge Your Foodservice Sales.” 
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STATE OF THE INDUSTRY

Candy Makers Turn Up the Creativity to Keep Consumer Interest

COVID-19 has dimmed the prospects for specialty chocolate retail stores as the pandemic pushes consumers to grocery stores and online distribution channels
Tom Vierhile
March 9, 2021
No Comments
Want to talk candy trends? It’s not unusual to talk about new offerings combining both sweet and sour flavors. Then again, sweet and sour also describes life itself the candy industry.
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California Walnuts to Launch Global Marketing Initiative

The second annual international campaign educates consumers about walnuts' unique nutrient composition
March 3, 2021
No Comments
The California Walnut Commission announced its second annual "Power of 3" global marketing campaign, which builds on the successful 2020 campaign. "Power of 3" launched on March 3 with a first-ever global event celebrated in the USA, Germany, India, Japan, South Korea, Spain, Turkey, the United Kingdom and the Middle East to showcase how they like to get their daily handful of walnuts.
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ManusBio_900

Manus Bio Expands Sales, Marketing Team

Heather Barbarino to become vice president of marketing; Gary Dempsey to take on role as vice president of sales & business development
February 23, 2021
No Comments
Manus Bio Inc. (Manus Bio), announced the expansion of its sales and marketing team with the hires of Heather Barbarino as vice president of marketing and Gary Dempsey as vice president of sales & business development.
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Marquee Brands, Mediacast Launch Martha Stewart Kitchen

New retail brand of food products from Martha Stewart to have a limited offering of products in late 2020, full launch set for Spring 2021
December 11, 2020
No Comments
Marquee Brands LLC and Mediacast Holdings announced the initial launch of Martha Stewart Kitchen (MSK), a new retail brand of frozen and prepared food products from Martha Stewart, which are being brought to the market by the newly formed MSK Foods LLC.
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Plug and Play Opens New Chicago Office

New location will focus primarily on the food and beverage industry
December 9, 2020
No Comments
Global innovation platform, Plug and Play, announced its newest location in Chicago. This office will focus on connecting startups, corporations, and investors working on innovating the food and beverage industry. Since 2017, Plug and Play has run a food and beverage program out of their headquarters in Silicon Valley and has since expanded to Bangkok, Milan, São Paulo, and Shanghai.
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Ajinomoto_MSG_900

New Ajinomoto Campaign Challenges Assumptions About Monosodium Glutamate (MSG)

The company joins forces with Pepper Teigen, designer Zipeng Zhu, and Asian food brand Omsom to replace outdated "No MSG" signs with new "KNOW MSG" symbol
December 2, 2020
No Comments
Ajinomoto Co., Inc., a producer of MSG committed to championing science and setting the record straight on the ingredient, announced a new campaign to address the heart of MSG's perception problem in the US: xenophobia-born misinformation.
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FMI_Speaks_20_900

FMI Releases 71st Annual The Food Retailing Industry Speaks Report

Survey finds 2019 investments by food retailers paved the way for meeting 2020 consumer demands
October 14, 2020
No Comments
The annual The Food Retailing Industry Speaks (Speaks) report, released by FMI—The Food Industry Association, finds that in 2019 the food retail industry saw strong operational performance, which helped the industry face challenges in 2020. At the same time, outside forces including trade, credit/debit card interchange fees and health care costs impacted food retailers and kept profit margins steady.
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Edlong_Logo_2020_900

Edlong: Everything Dairy Can Be

Edlong debuts multimedia brand campaign
October 2, 2020
No Comments
Widely recognized as the world’s premier  independently-owned flavor house, Edlong debuted Everything Dairy Can Be™ - an inspirational mantra that is driven by Edlong’s industry-leading dairy, dairy-based, and dairy-free ingredient capabilities.
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More Articles Tagged with 'food marketing'
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Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Prepared Foods audience. All Sponsored Content is supplied by the advertising company. Interested in participating in our Sponsored Content section? Contact your local rep.

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  • Soy Farmer Field
    Sponsored byUnited Soybean Board (USB)

    Makers Can Now Share Sustainability of Products with U.S. Soy Sustainability Mark

  • Bowls of Cherries and Glass of Cherry Juice
    Sponsored byMontmorency Tart Cherries

    Sour Hits the Sweet Spot for New Product Innovations

  • header_image_ear900x550__W8WRIGQ0TF__
    Sponsored byTH Foods

    Five Ways the Pandemic Reshaped Consumer Tastes and Behavior

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PLT Health Solutions Webinar 2021 State of the Cannabis Edibles & Beverages Industry Webinar

Events

April 21, 2021

Great Science Will Fuel the Next Blockbuster Functional Beverage Products

This webinar will focus on a series of ingredients that can be used – today – in functional beverages that deliver hot benefits like cognitive support, joint health, muscle gain, recovery, weight loss and more.
May 26, 2021

Creating Unique Meat Analogs Through High Moisture Extrusion and Protein Blending

In this webinar, we will cover how you can utilize small scale extrusion to rapidly create a unique high moisture meat analog product through changing extrusion conditions and blending different types of protein.
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