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Digital is the force that has been reshaping our lives and will have a greater impact in the years to come. We are in the middle of an accelerating digital revolution that impacts every aspect of consumers’ lives. Moreover, the digital world is evolving into a bigger, faster, more immersive and interconnected entity.
Although there are dollars-and-cents implications for every aspect of a new product, you can’t put a price on absolutely every ingredient. That’s because some brands embrace purpose-driven goals or “social ingredients” that factor into the finished product.
New report finds the food industry is prioritizing innovation to increase efficiency and foster redundancies across product supply and assortments
July 18, 2023
The report found that less than half of food retailers (44%) and suppliers (32%) believe supply chain disruptions will negatively impact their businesses in 2023, compared to 70% of food retailers and 82% of suppliers in 2022.
Brigette Wolf to take on role as chief marketing officer
February 28, 2023
Wolf will take the reins on accelerating growth of the largest producer of mochi ice cream through dedicated marketing, robust innovation into new categories and dayparts, and strengthening the brand's connection with consumers.
Gwendolyn Wyard of the Organic Trade Association helps to define regenerative agriculture and how it differs from organic farming
January 12, 2023
Unlike other label claims, such as “natural” or “regenerative,” “USDA Organic” is the only federally defined and enforced eco-label in the marketplace. It is backed by third-party certification and provides traceability from the farm to the consumer.
USDA awards $1 million-plus in 2023 Market Access Program fund
December 15, 2022
The Organic Trade Association (OTA) received a record level of funding of more than $1 million from the US Department of Agriculture’s Market Access Program (MAP) to promote US organic products around the world in 2023. The award, totaling $1,011,911 in new funding to the association, is an almost 10% increase from the 2022 levels, and the largest MAP award ever received by OTA.
Jennifer Lindsey to take on role as chief marketing and digital officer, member of the executive committee
December 13, 2022
The role will partner with the three business units, connecting the market to the end customer using market research and insights, digital experience, innovation partnership and communications.
Duffy will create recipes and social media content, make appearances on behalf of New Wave Foods, including the National Restaurant Association Show in 2023
December 5, 2022
New Wave Foods, an innovator in sustainable plant-based seafood, partnered with Chef Brian Duffy, known to many for his appearances on Bar Rescue, The Today Show, Food Network, HGTV and more, to spread the word on New Wave Foods' plant-based shrimp to foodservice operators.