Sokol Custom Food Ingredients, a family-owned company that has been developing custom food formulations for more than 125 years, announced the expansion of its senior leadership team with the appointments of John Pimpo as vice president of ingredients, sales and marketing, and Lauren Davis as vice president of finance and strategy.
Pimpo will be responsible for increasing sales revenues while improving the company's profitability and developing strategic marketing initiatives for the ingredients division. Davis will lead the finance and strategy functions, working as a strategic link between the Operations, sales and finance teams to ensure growth in areas that best serve customers and optimize profitability.
With more than 20 years of delivering revenue growth, customer development, as well as innovative marketing management and execution across the CPG and B2B food industries, Pimpo joins Sokol from Parker Food Group where he was director of marketing. Prior to that he was senior manager of technical sales & marketing at Barry Callebaut, where he developed and led all marketing and sales growth initiatives for the ice cream category in North America, and sales manager at Gertrude Hawk Ingredients, where he achieved double-digit sales growth each year.
Davis joins Sokol from LICKS® Pill-Free Solutions as vp of operations & finance, and Midwest Co-Pack, a confections co-manufacturer, where she served as vp of strategy and worked with the CEO and production team to double sales each year during her four-year tenure. Prior to that Davis was senior business analyst and manager of supply chain architecture for Ferrara Candy Company, where she worked on several strategic projects, from launching a new line of business to assessing and onboarding secondary suppliers.