PIM Brands, a leading global snacks and confections maker, announced the expansion of its executive leadership team with the addition of Jason Levine, chief marketing officer, Fred Rodriguez in the newly created role of chief revenue officer, and Jason Tuber, new senior vice president, government affairs. The new hires reflect PIM Brands' continued commitment to driving overall global growth, supporting its public policy advocacy, and expanding reach across North America and abroad.

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As PIM Brands’ incoming chief marketing officer, Levine brings a legacy of building iconic brands through innovative strategy and dynamic leadership of best-in-class Marketing teams. Levine has a wealth of experience with some of the world’s largest consumer packaged goods companies, including nearly two decades at Mondelez leading global marketing for iconic brands such as Oreo, at Sabra Dipping Company, and most recently as chief marketing officer for Whisps Baked Snacks, a pioneer and innovator in the cheese crisp category. 

Rodriguez joins PIM as its first ever chief revenue officer, bringing a diverse background across a range of consumer packaged goods, with senior roles at industry giants including Mondelez, Kraft, and most recently Godiva Chocolatier, where he served as head of sales and interim president for the Americas. Rodriguez will oversee all trade channels in North America, including PIM’s Canadian business, and will focus on expanding the company’s product distribution throughout the Americas.

Tuber brings nearly 20 years of experience working in the United States Senate, including his most recent role as chief of staff to Senator Bob Menendez. With a deep understanding of the political landscape and extensive relationships on Capitol Hill, Tuber will lead PIM's Government Affairs, Public Policy and Political Action Committee from its Washington, DC offices. 

The announced appointments reinforce PIM Brands' dedication to its continued mission of bringing consumers delicious and premium fruit snacks and confections, while ensuring sustainable growth, environmental responsibility, a culture designed for professional growth for its nearly 1,000 associates and operational safety and excellence.