Optimum Nutrition, a global sports nutrition company, announced its plant-based offering, Gold Standard 100% Plant Protein powder, made with 100% vegan ingredients. The new formula is crafted with 24g of premium plant-based protein to fuel a range of fitness activities.

Whether consumers choose a plant-based or flexitarian diet, or are looking for an extra boost of protein to help them meet their goals and get more active, the trend is evident as described by Optimum Nutrition's partners, renowned sportscaster, Erin Andrews, and nationally acclaimed fitness instructor, Tunde Oyeneyin.