Brazi Bites, pioneer of Latin-inspired, better-for-you, naturally gluten-free foods, announced the launch of the second year of its Latino Entrepreneur Accelerator Program ahead of Latin Heritage Month. Following the success of 2022’s inaugural Program, Co-Founder and CMO, Junea Rocha, is making this year’s Program even bigger, giving entrepreneurs a chance to win a $10,000 business grant, a 12-week long mentorship, and aid of strategic partners across various business disciplines, including legal, public relations, creative, and more at a value of $66,500.

Over the past 15 years, Latinos have created companies faster than any other demographic in the US. However, Latino business owners still face several challenges that make it difficult to find success at the most critical time of their journey, including lack of access to capital, and struggles with securing corporate and government contracts (Graduate School of Stanford Business 2023). Based on the invaluable mentorship inaugural winner, Jessica Vicionte of La Porteña Foods, received during last year’s Program and the substantial interest from Latino businesses, Rocha is committed to doubling down this year on uplifting and supporting deserving entrepreneurs. By leveraging her relationships and experience, she hopes to connect them with the right partners for counsel and guidance.