The Milk Accelerator competition was designed to inspire innovation and investment in fluid milk products, packaging and capacity within California by connecting manufacturers, producers, investors, ideas and entrepreneurs for high quality, sustainable dairy beverages.

The inaugural class will include ten participants who will receive a $50,000 grant; participate in a ten-week education program led by 40 industry volunteer experts; and have access to Eaze’s ecosystem of business, marketing and retailer resources. At Momentum’s conclusion, participants will pitch to industry-defining investors for the opportunity to raise additional funds to grow their businesses.

Jackson will talk about how Mars views innovation in a such a fast-paced and changing market, and other unique approaches Mars takes to meet consumer needs.

The panel selected these six US participants out of the search that focused on companies that share the Mars Food purpose – Better Food Today. A Better World Tomorrow.

The SEEDS of CHANGE™ Accelerator, named after the Mars Food organic seed and food brand, will select six US and four Australian participants in the following areas: start-up food brands, innovative experiential offerings, new business models, and emerging technology.