Pop-Tarts® unveiled its newest flavor innovation, Frosted Chocolatey Chip Pancake. For enjoying morning, noon or night, this flavor packages up all the best parts of chocolate chip pancakes in an easy-to-eat toaster pastry – no syrup or utensils required.

Offering consumers a moment of snacking indulgence, each bite of Pop-Tarts Frosted Chocolatey Chip Pancake delivers that classic taste of a fresh off-the-griddle pancake stack. Featuring actual chocolate chips in the filling, for a burst of melty chocolate chip flavor, the flaky and buttery toaster pastry is then topped with sweet maple flavored icing and sprinkled with chocolate chip flakes.