The Kroger Co. announced the launch of Kroger® Mercado, a Hispanic-inspired brand joining the retailer's Our Brands' roster of products exclusively sold at Kroger Family of Stores. Kroger® Mercado's expansive assortment now offers more than 50 products, including items such as fresh meat, beverages, snacks, sides, desserts and more.


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Kroger® Mercado celebrates the tradition of Latin American foods with authentically inspired products. The line includes a range of items including core Hispanic ingredients needed to make a favorite treasured recipe to sweet and refreshing beverages.

Kroger® Mercado products include:

* Queso Fresco and Queso Panela
* Oaxaca Cheese Ball
* Ready to Cook Flour Tortillas
(in the refrigerated section)
* Pre-Cooked White Corn Meal (the authentic core ingredient to make traditional arepas)
* Chorizo Ground Sausage
* Thin Sliced Beef Strip Steak

* Pork Stew Meat* Chicharrones en Tiras Pork Cracklin Strips—Original and Red Pepper
* Agua Fresca—Tropical Mango and Watermelon Guava
* Sodas—Crisp Apple, Watermelon,  Tropical Pineapple Guava and Mango

Kroger's Our Brands includes more than 13,000 quality guaranteed items that families know they can trust from customers' favorite brands such as Private Selection®, Simple Truth®, Murray's Cheese, Home Chef®, Smart Way™, Vitacost® and more.

www.kroger.com