The Kroger Co. announced the expansion of its Simple Truth® Recycling Program – offering customers a free and easy way to recycle flexible plastic packaging – to include all private-label brands, including Private Selection®, Kroger® Brand, Comforts®, Luvsome®, Abound®, and more. The newly expanded Kroger Our Brands Recycling Program is the first program of its kind and advances the retailer's Zero Hunger | Zero Waste social and environmental impact plan.
Newly expanded Kroger Our Brands Recycling Program is the first program of its kind and advances the retailer’s Zero Hunger | Zero Waste social and environmental impact plan.
Developed in partnership with international recycling leader TerraCycle, the innovative and eco-conscious Kroger Our Brands Recycling Program encourages customers to mail in flexible plastic Our Brands packaging, including potato chip and snack bags, shredded cheese bags, frozen food bags, pouches, deli meat and cheese bags, grain and bean bags, as well as flexible plastic pet food packages. The growing list of eligible products can be viewed at Kroger.com.
How the Kroger Our Brands Recycling Program with TerraCycle Works
• Sign up for the program at http://www.Terracycle.com/Kroger.
• Collect flexible plastic packaging (bags, pouches, liners, and wraps) from Kroger's exclusive Our Brands, including Simple Truth®, Private Selection®, Kroger® Brand, Comforts®, Luvsome®, Abound®, and more in any available box.
•When your collection box is full, ship the box of Our Brands packaging to TerraCycle using the free prepaid shipping label available in your account on the program page.
• Start earning points for every pound of eligible packaging sent and redeem points as donations to participating charitable organizations.
The Kroger Our Brands Recycling Program is open to any interested individual, school, office, or community organization. Following receipt, the collected packaging will be cleaned and melted into hard plastic that can be remolded to make new recycled products.
Kroger's Our Brands are available for purchase in-store and through pickup, delivery, and ship and achieved its best year ever in 2020, exceeding $26.2 billion in sales.