Monster Energy Ultra launched Fantasy Ruby Red, the latest zero sugar flavor joining the Monster Energy Ultra lineup, with an immersive augmented reality (AR) experience revealing custom can art. 

The new addition to the Monster Energy Zero Sugar Ultra lineup, Fantasy Ruby Red's concoction bursts with bold flavor and a tantalizing twist to set taste buds alight with its fusion of vibrant ruby red citrus and exhilarating energy. Crafted for those who crave both refreshment and an invigorating kick, Fantasy Ruby Red delivers a sensory experience like no other. 

At launch visitors to the vibrant hub of Abbot Kinney Boulevard in Los Angeles were greeted by a 10-foot-tall Monster Ultra can installation, transporting them to a mixed-reality world where the characters on the new textured cans designed by artist, Pinky Taylor.

Check out a video of the experience.

Passers-by engaged with digital and physical 2D and 3D artistry through smartphones and tablets for a multisensory journey where taste meets technology. Through the magic of app-less augmented and mixed reality technologies, powered by Monster partner AR/T HOUSE, participants witnessed the Ruby Red flavor unveiled in a larger-than-life format.

Created by AR/T HOUSE, a platform powering cutting-edge AR experiences, attendees experienced vibrant visuals and dynamic soundscapes. Engaging with the AR environment, participants were immersed in exploring characters typically confined to the can while becoming among the first to try the brand-new flavor.

With Monster Energy Zero Sugar Ultra Fantasy Ruby Red, there are no compromises – just pure, unadulterated refreshment without the guilt. Packed with the same intense energy boost expected from Monster, yet boasting zero sugar and zero calories, it's a solution for those seeking a healthier alternative without sacrificing taste or performance. 

www.monsterenergy.com