5-hour ENERGY Energizing BBQ Sauce
The brand partnered with actor and BBQ pro Brian Baumgartner to market the caffeinated sauce
With 38 million #BBQ Instagram posts, there's a fast-growing community of grillers. From hosting tips to recipe swaps, BBQ is a way to unlock flavors. Cited research suggests that 68% of Americans say they don't need a special occasion to fire up the grill1.
The new 5-hour ENERGY® Inspired Energizing BBQ Sauce, provides pros and newbies alike a shot to take grilling season to the next level. The new sauce contains a sweet and tangy Peach Mango flavor along with a caffeinated kick.
To add even more fuel to the fire, 5-hour ENERGY® is bringing on Brian Baumgartner as a partner to spread the word. The actor will be sharing his own recipe using the product with his followers. As a passionate home griller and the author of the new Seriously Good Barbecue Cookbook, Baumgartner is a reasonable advocate for the product.
5-hour ENERGY® Inspired Energizing BBQ Sauce has a limited release in July.
1 -- Grill and barbecue market in the US - Statistics & Facts. Published by Statista Research Department, May 15, 2024
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