AAK, a leading manufacturer of value-adding specialty vegetable fats and oils, announced Joe Campbell has been named vice president, go to market for AAK USA, Inc. In this role, Campbell is tasked with leading efforts to increase market share and build a greater brand recognition of AAK in the US and Canada.

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As vice president, go to market, Campbell will establish short-term and long-term commercial goals that align with broader US and global strategies to drive growth and enhance the organization’s go-to-market proposition. He will also oversee customer innovation efforts and customer relationship management. As a member of the AAK USA leadership team, he will participate in broader strategic planning and decision-making efforts to define the organization’s overall vision as well as long-term business goals.

Campbell brings a wealth of leadership and proven sales success from organizations such as Unilever, Puratos and Master Martini. Prior to this appointment, Campbell worked alongside the AAK team on an interim basis. With vast leadership experience and understanding of marketplace intelligence, he will be a change agent driving strategic growth as he works with the AAK team to enhance the organization’s go-to-market proposition. Campbell earned both a Bachelor of Science and Master of Science in Food Marketing from Saint Joseph’s University. 

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