Jones Soda Expands Leadership Team to Accelerate Growth
Company hires veteran CPG executives Darcey Macken and Eric Schnabel and doubles its credit facility to fuel momentum
Jones Soda Co. announced the hiring of proven executives Darcey Macken and Eric Schnabel to serve as chief operating officer and chief marketing officer. The company also announced that is increased its revolving credit facility from $5 million to $10 million.
Macken is a veteran consumer packaged goods executive with more than two decades of leadership experience across high-growth, innovation-driven food and beverage companies. Prior to joining, Macken was CEO of Planterra Foods, where she established the OZO plant-based protein brand, renovated a large-scale manufacturing facility, and launched more than 20 products across 12 countries. Earlier, she held senior leadership roles at Sovos Brands and noosa yoghurt, including serving as CEO/General Manager, where she led the business through its acquisition and drove revenue growth from approximately $45 million to more than $200 million.
Macken spent over a decade at the Kellogg Company in multiple executive positions, including President of US Sales and senior vice president, global sales, where she oversaw multibillion-dollar revenue portfolios, built global sales enablement frameworks, and drove operational and commercial excellence. She brings extensive experience in brand building, product innovation, global sales leadership, operational scale-up and cross-functional team development
Schnabel brings three decades of experience in advertising, in-house marketing and digital thought leadership. Prior to joining Jones, Schnabel led in-house marketing teams Kohler Co. and served as a fractional CMO for a variety of businesses. Schnabel spent 10 years at Meta where he co-founded The Creative Shop, a team that pioneered digital marketing across all of the social media giant's platforms. Earlier, Schnabel held leadership positions at two ad agencies building campaigns for CPG brands such as Kellogg's and Wrigley's Altoids, as well as creatively awarded campaigns that drove growth for BMW, Virgin and Dave & Busters.
The new executives will be charged with continuing the company's recent momentum. Collaborations with Bethesda Software's Fallout have led to huge spikes in sales at Costco and via direct-to-consumer purchases.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
