Crofter's Organic, a manufacturer of organic certified jams, jellies, preserves and fruit spreads, is bringing organic innovation to the category with its new Crofter's Organic Fruit Spread Squeeze-able Pouches. Crofter's Organic offers an organic squeeze format, answering consumer demand for better-for-you and convenient spreads. With real fruit as the first ingredient and 33% less sugar than the typical preserves, Crofter's Organic is continuing to grow as the go-to organic fruit spread in the category. A pioneer in the organic industry since its founding more than 35 years ago, Crofter's Organic is helping drive category growth.

Squeeze-able jam formats are outpacing category growth by 1.5x, with dollar sales of squeeze-able jams up by 25% this year, according to the company. With Crofter's growing more than three times faster than the category in dollar sales and nearly seven times faster in unit sales with its core offerings, it is in a unique position to meet families where they are - looking for affordable organic, convenient and better-for-you options.

Crofter's product innovation team works closely with Crofter's Organic fans and jam enthusiasts to stay in tune with trends and consumer preferences. They carefully take in customer requests and feedback, conduct thorough market research, and explore emerging trends in the category. Every potential product undergoes rigorous testing to ensure it aligns with Crofter's commitment to quality and flavor. 

Crofter's Organic Fruit Spread Squeeze-able Pouches (13oz - SRP $6.49) are available in two, family-friendly flavors - Berry Harvest and Strawberry. The pouches are made with real organic fruit as the number one ingredient, organic Fair Trade cane sugar and are USDA organic and Non-GMO Project verified with 33% less sugar than other preserves, jellies and jams. With an easy squeeze spout and pouch packaging for even more squeeze-ability, they offer a more convenient, mess-free experience, making it especially great for kids. The pouches are specifically designed to protect the fruit spread, so it stays useful in the fridge for longer. 

The Squeeze-able Pouches are available now at over 1,200 Walmart stores across the US, and will launch at other National retailers in February.