Potandon Produce, one of the largest providers of fresh potatoes in North America, announced that Mel Davenport, the company’s chief executive officer, will retire after 30+ years of service marked by the launch of Klondike Gold potatoes and CarbSmart. Succeeding him as CEO will be David Lawrence, former CEO of Fresh Direct.

Over the past nearly three decades, Davenport has helped guide the company through significant growth and innovation in the fresh produce market. Under his leadership, Potandon strengthened its market position, continued the expansion of its Green Giant Fresh products, expanded its product offerings, and fostered a culture of excellence and sustainability.

Lawrence brings a wealth of experience and proven leadership in the fresh food and logistics industries. During his tenure at Fresh Direct, Lawrence spearheaded initiatives that enhanced customer experience, streamlined operations, and drove significant business growth. His deep understanding of consumer needs and his commitment to innovation align seamlessly with Potandon’s vision for the future. Prior to that, Lawrence served as the president of Taylor Farms Northwest, LLC, CEO of National Pecan, LLC, and president of C.M. Holtzinger Fruit Company. With a track record of driving growth, operational excellence, and innovation, Lawrence is well-positioned to lead Potandon Produce into its next chapter.

Potandon Produce is an ag-tech and food-tech leader, and one of the largest providers of fresh table stock potatoes in the nation and also a leading provider of fresh onions. Its product line includes Minute Mashers, ONE STEP… DONE!, and classic russet, yellow, red, and white potatoes.