"2025 will be a watershed moment for the hemp beverage industry, as more and more states establish regulatory frameworks to create clear guidance on the production, distribution and sale for these products," said Christopher Lackner, founder and president, Hemp Beverage Alliance. "We're excited to bring together suppliers, distributors, supply chain partners, investors, regulators and other stakeholders under one roof to educate, collaborate and build the category together."

Building on the inaugural conference in Minneapolis in 2024, this year the Hemp Beverage Alliance will work with Jage Media to tap into its experience for creating world-class events that create successful ROIs for participants.

"By focusing exclusively on the hemp beverage category, we can make the brands the star of the event, allow safe and responsible sampling of product on the exhibit hall floor, and create experiential networking events where only hemp beverages are served," said George Jage, CEO, Jage Media. "We are grateful for the trust the Hemp Beverage Alliance and its members are putting in us to help the organization and the industry grow."