Tilray to Launch Hemp Beverage Portfolio in U.S.
Beverages with 5 mg hemp THC set to launch beginning in October.
Tilray Brands, Inc., through its newly formed Tilray Alternative Beverages business unit, unveils its portfolio of hemp-derived delta-9-THC (HD9) beverages to launch in key markets across the U.S., beginning in October.
Tilray’s lineup of HD9 drinks include premium mocktails, seltzers and sparkling drinks made with hemp extracts and ingredients that provide consumers with a familiar and convenient way to relax and unwind.
Tilray Brands is a leader in the cannabis, hemp and beverage industries, driving innovation and paving the way for a new era of consumer products. With the leading branded hemp food business in North America and the fifth largest craft beer business in the U.S., Tilray’s team of hemp and beverage experts have conducted extensive research and product testing to develop a portfolio of HD9 brands and products.
As consumers seek out new and alternative adult beverages, Tilray is entering the HD9 beverage category in the U.S. market with a consumer-centric model that targets different occasions across various consumer audiences and price segments. Tilray’s inaugural portfolio of HD9 brands includes 420 Fizz, Herb & Bloom, Fizzy Jane’s and Happy Flower. Additionally, Tilray plans to introduce other HD9 brands and product categories later this year.
420 Fizz is a sleek and modern brand built off Tilray’s 420 beverage platform. Enhanced with 5 mg HD9 per can, 420 Fizz is a new seltzer with a refreshing taste.
Herb & Bloom, a super-premium mocktail, offers a blend of refreshing fruit notes infused with 5 mg HD9 per can.
Fizzy Jane's is a light seltzer with 5 mg HD9 per can and three classic flavors: Blackberry, Blood Orange and Vanilla.
Happy Flower is inspired by classic cocktails, with a citrusy Margarita, a juicy Strawberry Daiquiri and a bubbly and fruity Peach Bellini. Each Happy Flower cocktail contains 5 mg HD9 per 12-oz. can. Tilray will launch Happy Flower in partnership with Emergent Beverage in the Texas and Louisiana markets.
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