Award-winning entertainer and entrepreneur Whoopi Goldberg will launch her hemp-derived beverage, Whoop-Tea, at Cannabis Means Business 2025 (CMB), set for June 4-5 at the Javits Center in New York City.

Goldberg will sit down with CNBC’s Tim Seymour on Wednesday, June 4, for a conversation on the CMB exhibit floor. The discussion will dive into the fast-rising cannabis beverage market and the vision behind Whoop-Tea, her collaboration with cannabis beverage brand Pure Genesis.

“I wanted to create something that’s fun, relaxing and brings people together — without the hangover,” Goldberg said. “Whoop-Tea is exactly that. It’s tea, it’s lemonade, it’s THC and it’s all about unwinding and enjoying the moment. I’m excited to bring this to CMB and to be part of this incredible shift in wellness culture.”

Pure Genesis will have a major presence on the CMB exhibit floor and Co-Founder and CEO Faye Coleman will participate in the Women in Cannabis Entrepreneurship Luncheon on Thursday, June 5. She will share her journey of starting a successful cannabis business in one of the most challenging industries in the world.

“We’re thrilled to partner with Whoopi, a cultural icon who shares our passion for quality, community and breaking stigma,” Coleman said. “Whoop-Tea represents a new era of cannabis wellness — where the product is elevated, inclusive and truly enjoyable.”