1906 has launched Off Duty, a THC-infused beverage additive that is portable, flavorless and fast-acting.

“The data is undeniable — drinking habits are evolving and today’s consumers want better choices,” said Peter Barsoom, CEO and co-founder of 1906. “In our nine years of business, we've established ourselves as a leader in the cannabis space, and as social culture shifts, 1906 is at the forefront. As drinking culture evolves, 1906 is once again setting the new standard for how people unwind and connect. Off Duty is a first-of-its-kind product that provides a balanced, controlled and fast-acting experience that works with any beverage.” 

Unlike other THC-infused canned drinks on the market, Off Duty allows consumers to customize their drinking experience. The single-serve, portable and discrete packets gives consumers the power to add Off Duty directly to any drink, such as mocktails, sparkling water or their morning smoothie. Each snap packet has 5 mg THC and 5 mg CBD. Effects kick in within 20 minutes, offering a consistent, controlled experience.

Off Duty launches nationwide on Feb. 18 on 1906’s website.