Throughout her tenure, she has consistently driven significant business growth, leading large teams and managing multi-billion-dollar brands across beverages and snacks, including successful marketing transformations for iconic brands like Pepsi and bubly. Her expertise spans brand management, digital marketing, innovation strategy and comprehensive commercial planning, with a proven track record of delivering sustainable growth.

Taffet will spearhead Hershey's enterprise strategy and key growth capabilities encompassing media and creative investments, marketing innovation, research and development, commercial and consumer intelligence, and brand reputation management. The appointment continues Hershey's commitment to accelerating growth and strengthening its position in the competitive global snacking market, with a focus on innovative demand creation and strategic brand development.

Recognized nationally with awards such as Brand Innovators Top 100 Women in Brand Marketing and AdAge Women to Watch, Taffet is not only a marketing leader but also an engaged community contributor, serving on boards of non-profit organizations. She received her MBA from Harvard Business School and a Bachelor of Arts from the University of Pennsylvania.