Curaleaf Introduces Select FormulaX Energy Drink with Hemp THC
Each 16-oz. can features 10 mg THC, 50 mg caffeine.
Image courtesy of Curaleaf.
Curaleaf Holdings, Inc. has launched Select FormulaX, an energy drink with 10 mg hemp-derived THC and 50 mg caffeine.
Select FormulaX is available in 16-oz. cans for adult consumers through Curaleaf’s online storefront, TheHempCompany.com. Customers can also find Select FormulaX at Curaleaf stores in Arizona and Maine, at major retailers, and soon, through on-demand delivery services in select states.
Select FormulaX is free from artificial flavors, colors, sweeteners and high fructose corn syrup. Available in Glacial Melt and Rocket Pop flavors, each can balances sweet and sour flavor notes. A thermo-temperature packaging feature turns the can a bright blue color when it is chilled to the optimal temperature.
"The latest addition to our signature Select 'X' product line reinforces our dedication to expanding our product portfolio and integrating our own Farm Bill compliant products into the high growth, hemp-derived THC market," said Boris Jordan, chairman and CEO of Curaleaf. "Offering caffeine with 10 mg hemp THC presents a new and timely category to the hemp beverage space, and we're proud to be the innovators behind this new experience to the market. It follows a trend we're seeing among young adults who are seeking a beverage to enhance everyday activities, while also moving away from alcohol, and toward cannabis. Select Hemp Seltzers continue to grow in popularity across the hemp market nationally, and Select FormulaX is an excellent addition to our highly rated beverage line."
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