JELL-O stepped into the plant-based space with new JELL-O Oat Milk Chocolate Pudding. Rolling out to retailers nationwide, the new treat delivers the signature creamy texture and rich chocolate of JELL-O in a lactose-free and vegan format. It marks the first time Kraft Heinz has both entered the plant-based desserts category and launched an oat milk-based product.

Milk is one of the most common food allergies among kids in the US, affecting nearly two million kids each year, and more than 30% of Americans suffer from lactose intolerance.1,2 As families look for dessert offerings that fit evolving dietary needs, the multi-billion dollar plant-based desserts category is seeing double digit growth.3 Yet, while pudding is one of the most popular desserts in the US, and four in five parents have expressed an interest in dairy alternative versions, current market offerings are limited and consistently fall short on taste and texture.4 As the category leader and first mainstream brand to enter the space, JELL-O aims to close the gap for pudding lovers everywhere.

JELL-O selected oat milk, the fastest growing dairy alternative milk, for its first venture in the plant-based space.5 With its creamy consistency and mild flavor, the brand is able to recreate its signature taste and texture in a plant-based, lactose-free, gluten-free and vegan format. Further, the brand is starting with a chocolate flavor in homage to the first-ever pudding flavor JELL-O released back in the 1930s.

This launch marks not only a major milestone for JELL-O, but also for Kraft Heinz, representing the company’s first-ever plant-based dessert and oat milk-based offering. The innovation underscores the company’s commitment to meet evolving consumer needs across its portfolio, striving to bring plant-based foods to the masses without sacrificing the delicious experiences for which its brands are known.

JELL-O Oat Milk Chocolate Pudding is now available in convenient four-packs at major retailers nationwide. 

1Mintel Reports: Milk and Non-Dairy Milk US, 2022 and 2023, Milk Allergy | Kids With Food Allergies, 8 Most Common Food Allergies in Kids - HealthPark Pediatrics
2National Digestive Diseases Information Clearinghouse
3Plant-Based Desserts Market Size, Share, Trends & Competitive Analysis, Future Data Stats, 2024
4Reasons Parents Are Incorporating Plant-Based Alternatives Into Children’s Diets, Linkage Research & Consulting, 2025
5Global Plant-Based Dairy Products Market Research Report Forecast: (2025-2030)