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Cannabis

Snoop Dogg Launches Ecommerce Site for Hemp Products

TryDeathRow.com will feature beverages, edibles, other offerings.

Snoop Dogg

Image courtesy of Death Row Records.

June 16, 2025

Snoop Dogg has launched TryDeathRow.com, a direct-to-consumer e-commerce platform that aims to bring the spirit of West Coast hip-hop and cannabis culture straight to consumers nationwide. 

The cannabis lifestyle site marks the next evolution of Death Row Records under Snoop's creative leadership and further expands his cannabis empire.

The launch of TryDeathRow.com follows Snoop Dogg's 2022 acquisition of Death Row Records — the label that defined a generation with artists like Dr. Dre, Tupac and Snoop himself. Shortly after taking the reins, Snoop launched Death Row Records Cannabis, curating a catalog designed for seasoned connoisseurs and everyday consumers. 

"The magic of Death Row Records has always been about realness — music that spoke to the people who lived it," Snoop Dogg says. "TryDeathRow.com builds on the brand's authenticity, culture and connection. This is the place cannabis was meant to live."

TryDeathRow.com features a selection of hemp-derived products, including CBD and delta-9-THC items personally vetted by Snoop. The site will offer flower, beverages, edibles and other Death Row offerings.

KEYWORDS: celebrity brands/partnerships ecommerce hemp & hemp-derived products

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