The brand now expands to consumers across the country with full-scale e-commerce and the debut of its new sparkling lemonades – all crafted with real fruit juice and hemp-derived THC.

Every beverage is a collaboration between the brand's flavor creators and visual artists from around the world, transforming every product into a functional piece of art.

"Collective Project is rooted in flavor and creativity," said Megan McCrae, SVP, corporate strategy & international growth, Organigram Global. "We're proud to partner with artists from around the world to create cans that reflect the vibrant community behind our brand. And as the hemp-derived delta-9 space grows, we see a real opportunity to offer consumers a modern, social alternative to alcohol – one that brings together great taste, thoughtful ingredients, and artistic expression."

The sparkling juice lineup features three varieties:

• Blood Orange, Yuzu & Vanilla (available in 5 mg and 10 mg THC)
• Mango, Pineapple & Coconut (available in 5 mg and 10 mg THC)
• Raspberry Vanilla (available in 10 mg THC)

The sparkling lemonades offer a low-calorie and low-sugar option. They’re available in three varieties:

• Classic Lemonade (5 mg THC)
• Raspberry Lemonade (5 mg THC)
• Cherry Limeade (5 mg THC)

Both the sparkling juices and sparkling lemonades are available in four-packs of 12-oz. cans. Collective Project is available online for shipping directly to many states and at select retailers including Total Wine and Top Ten. 

The brand will also introduce Fetch, a new line of hemp-derived THC sodas, later this summer, with full details to be announced closer to launch.