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Cannabis

Trulieve Introduces Upward THC Energy Drinks

Company expands distribution of Onward.

Trulieve Upward beverages
Trulieve Cannabis Corp.
August 20, 2025

Trulieve Cannabis Corp. has expanded distribution of Onward beverages and launched Upward, a THC-infused energy drink.

"We are thrilled by the overwhelmingly positive customer response to Onward and are excited to announce expanded distribution of Onward in Florida and Illinois," said Trulieve Chief Executive Officer Kim Rivers. "Building on the positive momentum in the beverage category, we are launching Upward, a new THC-infused energy drink designed to support active and wellness-focused lifestyles."

Upward beverages come in varieties including 5 mg Lemonade, Peach Nectarine and Strawberry Tea, and 10 mg Pink Lemonade. These low-calorie energy drinks are made with the THC and CBD found in Onward, plus a boost of energy derived from green coffee beans and black tea leaves.

Onward and Upward beverages are available at all ABC Fine Wine & Spirits and Total Wine & More locations in Florida. Trulieve recently entered into distribution partnerships with Romano Beverage in Illinois and Anheuser-Busch in Northern Florida. With these new and expanded arrangements, Onward and Upward beverages can be found at hundreds of stores in Florida and Illinois.

KEYWORDS: energy drinks hemp & hemp-derived products

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