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Cannabis

The Boston Beer Company Debuts Emerald Hour Gummies

Each gummy is infused with live rosin, solventless cannabis diamonds.

Emerald Hour gummies
The Boston Beer Company
November 10, 2025

Emerald Hour, the non-alcoholic cannabis cocktail brand from The Boston Beer Company, has launched cocktail-inspired THC gummies, infused with live rosin and solventless cannabis diamonds.

Now available at dispensaries across Ontario and Alberta, each Emerald Hour gummy is 100% vegan and contains 5 mg THC. Two Emerald Hour craft cannabis gummies are packaged in discreet purse- and pocket-friendly two-pack containers.

Emerald Hour’s first gummy is Peach & White Grape, a nod to the refreshing brunch classic.

“Boston Beer Company is renowned for crafting high-quality beverages, and we bring that same commitment to excellence to our gummies,” said Paul Weaver, the Toronto-based head of cannabis for Boston Beer. “Emerald Hour gummies are made for the discerning cannabis consumer. Infused with live rosin and solventless diamonds, they deliver a full-spectrum cannabis experience in pocket-friendly, sustainable packaging.”

Emerald Hour gummies are an expansion of the brand’s existing lineup of ready-to-drink non-alcoholic cannabis cocktails. Emerald Hour beverages first launched in January 2025 and are now available in over 600 dispensaries across Canada. Sold in 222 ml mini-cans, each cannabis cocktail contains 10 mg THC.

KEYWORDS: Boston Beer Canada cocktail & wine flavors Gummies tetrahydrocannabinol (THC)

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