Ocean Spray Ingredients: Cran-Tastic Bakery Solution
Cranberries add flavor, function, health and more to bakery applications
Ocean Spray Ingredients’ Soft & Moist Sweetened Dried Cranberries offer value-added ingredient innovation possibilities in breads, cookies, muffins, scones and so many more bakery applications. They address on-trend industry interests with:
• Instant Appeal: attractive natural red color with strong health halo
• Bold Flavor: distinctive sweet and tart flavor that is perfect for a variety of sweet & savory baked goods
• Blendability: high acid & low sugar content provide excellent blending opportunities with other fruits & flavors
• Practicality: long, ambient shelf life plus stable supply
• Customization: a variety of product formats, flavors and piece sizes to fit the end application need
• Consumer Demand: shoppers are looking for nutritious ingredients without sacrificing flavor
Moreover, Soft & Moist Sweetened Dried Cranberries can be used in nearly all similar applications involving raisins. In fact, a 2023 Toluna SDC consumer assessment of cranberries versus raisins established that:
• Sweetened Dried Cranberries have greater associations with certain health benefits.
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More notably, almost 7 out of 10 consumers associated antioxidants, Vitamin C, and superfoods more so with sweetened dried cranberries than raisins.
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67% of US consumers preferred sweetened dried cranberries over raisins in a bar snack, 61% of US consumers preferred sweetened dried cranberries over raisin in a pre-packaged biscuit, 60% of US consumers preferred sweetened dried cranberries over raisin as an ingredient for baking
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Overwhelmingly, consumers agreed that sweetened dried cranberries deliver a better pop of color than raisins.
About Ocean Spray Ingredients
Ocean Spray Ingredients harnesses the bold, vibrant essence of the cranberry to deliver a diverse portfolio of premium, sustainably sourced ingredients. Guided by deep consumer insights and culinary ingenuity, they craft cran-centric solutions that spark innovation across a wide spectrum of applications, from baked goods and beverages to snack mixes and more.
Explore the full potential of cranberries through their versatile range of products, including sweetened dried cranberries, cranberry seeds, concentrates, and more—each designed to enhance flavor, nutrition, and visual appeal in every bite and sip.
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