Jade Leaf Launches Pistachio Matcha Latte
Target-exclusive mix blends nut-forward flavor with accessible, better-for-you positioning
Jade Leaf Matcha, a matcha brand and purveyor of premium yet affordable matcha, announced the launch of its newest ready-to-mix latte flavor: Pistachio Matcha Latte Mix. Available exclusively at Target, the new flavor expands Jade Leaf's popular latte lineup with a creamy, nutty twist designed for longtime matcha lovers and newcomers exploring the category. Blending smooth, vibrant matcha with subtly sweet pistachio, the Pistachio Matcha Latte Mix delivers a café-style experience at home.
The Pistachio Matcha Latte Mix offers a naturally nutty flavor that complements Jade Leaf's high-quality matcha without overpowering it. Each serving contains just 35 calories and delivers 20–40mg of caffeine, which is about one-third the amount found in a cup of coffee, making it a gentle energy boost that can be enjoyed hot or iced, morning or afternoon. The mix is vegan, gluten-free, Certified CCOF organic and crafted to make café-style matcha lattes at home for only about $1 per cup.
The Pistachio Matcha Latte Mix was developed with two core audiences in mind: matcha drinkers who already enjoy café matcha or Jade Leaf's existing latte mixes, and Target shoppers who love discovering new, better-for-you beverages while browsing the aisles. The sweet spot at the intersection of these groups is consumers seeking elevated, on-trend drinks that balance indulgence with wellness, all at an accessible price point.
Jade Leaf continues to innovate in response to growing consumer interest in matcha and functional beverages. With Pistachio Matcha Latte Mix, the brand taps into the popularity of nut-forward, indulgent flavors while staying true to its commitment to quality, simplicity and accessibility.
The Pistachio Matcha Latte Mix retails for $10.99 per package, which includes 10 servings total, and is available exclusively at Target stores nationwide and on Target.com.
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