Gimme Seaweed, a seaweed snack brand known for its health benefits, announced the appointment of Chris Lansing as chief executive officer. Lansing is a seasoned consumer packaged goods executive with a track record of successfully building and scaling mission-driven brands.

Most recently, Lansing served as CEO of Health-Ade Kombucha, where she led the company through a period of strong growth, brand expansion and operational maturation, culminating in a successful sale. Prior to Health-Ade, Lansing was CEO of Nature’s Bakery where she led a brand and business transformation and exit. 

Prior to these roles, Lansing held senior leadership positions at Procter & Gamble, PepsiCo, Hershey’s and Peet’s Coffee - building deep expertise across brand building, commercialization and large-scale operations. Lansing’s disciplined execution and performance in growing strong brands underscores Gimme Seaweed’s trajectory and ambition to be a leader in the next generation of healthy snacking.

At Gimme Seaweed, Lansing will focus on accelerating distribution, expanding innovation and strengthening the company’s platform for long-term, sustainable growth, all while staying true to Gimme’s mission to share the magic of seaweed with consumers everywhere

Stephen and Annie Broad, co-founders, will continue to be actively involved with the company, supporting the brand’s mission, culture, international relationships and long-term vision as Lansing leads day-to-day operations and growth strategy.

The appointment reflects growing momentum for Gimme Seaweed as consumer demand continues to rise for nutrient-dense, sustainably sourced snacks. With Lansing at the helm, the company is poised to build on its strong foundation and capitalize on the expanding opportunity ahead.