JOYRIDE, A candy brand attempting to reinvent nostalgic favorites, is back with three brand-new drops: JOYRIDE Fruit Chews, Fruity Zips and Sour Zips. Built with what the company refers to as "better ingredients" and less sugar, the new launches bring bold flavor and playful texture. 

The treats contain at least 50% less sugar than some other brands, no artificial sweeteners or colors, and are a good source of prebiotic fiber.

JOYRIDE Fruit Chews (3.5oz):
These chewy bites pack a big flavor punch. Each piece is individually wrapped and filled with juicy, fruity flavor. With four bold flavors in every bag—Strawberry, Lemon, Cherry Berry and Fun Drink—they’re made for mixing, matching and sharing.

JOYRIDE Fruity Zips (3.5oz):
These bite-sized Zips deliver a satisfying crunch with every bite. Each snappy shell cracks open to reveal a chewy center bursting with one of five juicy flavors—Fun Drink, Lemon, Cherry Berry, Blue Raspberry or Lime. 

JOYRIDE Sour Zips (3.5oz):
These bite-sized Zips deliver the same craveable crunch with a sour twist. Each snappy shell cracks open to reveal a chewy center bursting with one of five juicy flavors—Fun Drink, Lemon, Cherry Berry, Blue Raspberry,

or Lime—finished with a sour coating.

The launch also marks the beginning of Project Squircle, a bold new creative moment from JOYRIDE Co-Owner and Chief Creative Officer, and YouTube creator Ryan Trahan. Premiering April 25 across Trahan’s YouTube channel and JOYRIDE platforms, the short film invites fans into a new JOYRIDE world and a playful, unexpected debate: are you Team Square or Team Circle?

JOYRIDE Fruit Chews, Fruity Zips and Sour Zips will retail for $4.99 and are available at Target stores nationwide and on Target.com now.